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Ali Shops Blog

Posts Tagged ‘Woodbury Lakes’

Hot Mama Expansions

Tuesday, August 16th, 2011

The mamas need more dressing rooms! Construction is underway to double the size of the Hot Mama store at Shops at West End in St. Louis Park. Work should be completed by the end of October. Meanwhile, at Shoppes at Arbor Lakes, Hot Mama is moving into the former Sharper Image space the first week of November. Expect a bigger selection and wider aisles. And one last update (today, anyway) on the rapidly growing Edina-based chain: the new store at Woodbury Lakes is now expected to open in September.

Baby! New stores at Woodbury Lakes

Friday, July 8th, 2011

Forget women’s fashion. Woodbury Lakes is finally targeting the eastern suburb’s more influential demographic: BABIES! A local baby boutique and a national baby retailer new to Minnesota will open at the lifestyle center in the coming weeks.

buybuyBaby, a competitor to Babies ‘r Us with perhaps a more stylish edge, is building a 28,000 store at Woodbury Lakes that will offer the full range of baby needs from car seats and strollers to cribs, toys and clothing. Check it out online. buybuyBaby was acquired by Bed, Bath & Beyond in 2007. The store will open this fall.

But first, butters & beans (pictured). the eco-friendly baby apparel brand designed by local mom Ann Evans, is opening its first boutique at Woodbury Lakes on July 21. Beyond its own line, the boutique will offer other local lines like Pop Frocks and national boutique brands including Tea Collection – plus accessories, bedding, toys, gifts and more. (Stop by 4 to 8 p.m. on Friday, July 22 for the grand opening, including a performance by Tim Mahoney).

Of course, mom’s needs haven’t been entirely forgotten. Proven magnet Hot Mama is also opening next month at Woodbury Lakes.

There’s a reason for this sudden burst of focused momentum from the center that has struggled to draw tenants and shoppers: RED Development. The company that originally developed Woodbury Lakes – and the Shoppes at Arbor Lakes in Maple Grove – is back at the helm and clearly making smart decisions about what will play well to east suburban residents. They already brought on Charming Charlie accessories super-store as well.

Another Twin Cities Hot Mama

Thursday, May 19th, 2011

Hot Mama is hitting Woodbury. The fast growing Edina-based chain (yep, I think it’s officially time to call it a chain) will open its eighth Twin Cities store – fifth new location this year – at Woodbury Lakes. In six years, Hot Mama has grown to 19 stores in seven states – with three under construction and plans to open another 18 stores in the next two years. The magical formula: casual contemporary clothing and premium denim for moms in a manageable boutique setting.

Hot Mama now employs 250. Even as it becomes a national retailer, it hasn’t become sterile. The focus seems sharper than ever. From Wayzata to West End to Edina, I’ve been impressed recently by the appealing mix of basics and trend pieces at reasonable price points. But what makes it memorable is the attentive service – both getting me what I want, and watching my kid so I can actually try it on. I’ve never known Hot Mama to run out of animal crackers.

In a recent survey, Hot Mama found that half its customers were in their 30s and 40 percent were 40 or older. Founder Megan Tamte is her own best customer: “I need clothes that are quick and easy to wear, that can take me from a board meeting to my son’s baseball game, to a date night with my husband.”

So simple, really. Why didn’t we think of it? | Mpls.St.Paul Magazine © 2008 MSP Communications, Inc. All rights reserved