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Posts Tagged ‘True Religion’

True Religion

Wednesday, December 17th, 2008

The True Religion store is now open at Mall of America – first floor, south side near Gap and the Lucky Brand denim store. What these company stores offer is access to the full collection and the newest arrivals. The True Religion shop is inviting – more Aspen than L.A. with a woodsy vibe. Beyond jeans, there are a limited number of tops and fur-trimmed puffer coats. I liked the purple cords and the assortment of casual boots. But what I really want to know is who will spend $128 to outfit their toddler in True Religion jeans?? (That's half the price of their adult jeans, but by my estimate, less than half the fabric – at least in my size.)

MOA gets more than American Girls

Tuesday, November 11th, 2008

If you're not a girl who loves dolls, you might want to stay far, far away from theMall of America rotunda on Saturday, when American Girl opens its flagship store. It's going to be big. Very big. But there are some other noteworthy openings at MOA in the coming weeks: Columbia opens its first company store outside of headquarters in Portland on Nov. 21 (why, you ask, when you can buy a Columbia jacket virtually anywhere? Advertising). Also opening next week: NikeStore, American Apparel and True Religion. Not bad, MOA.

Ruehl doesn’t rule

Tuesday, August 26th, 2008

Maybe there isn’t life after distressed denim and cargo pants.
Finally got over to Mall of America to check out Ruehl No. 925Abercrombie & Fitch’s attempt to outfit post-grads. Located on the second level of MOA outside Nordstrom, right next door to the other new A&F concept, Gilly Hicks, Ruehl clearly used the same design team, with a brick facade and a maze of dimly lit rooms. Nearly impossible to navigate with a stroller, which should matter, when you’re trying to appeal to those of us beyond 21. I was expecting sophisticated new takes on basics for work and play. But the Ruehl wardrobe is designed for the dorm supervisor with a trust fund. Premium denim, lacy camis, cotton tops and sweats. Fewer logos than you’d find at the sister stores, but other than that, it’s basically more of the same, plus handbags priced at $300 and higher. Just what we need.
One corridor over, Levi’s has opened its first company store in town. Yes, more denim. But much less pretense.
Oh, and more jeans to come: True Religion will open a store at MOA in December. Other brands opening stores in the coming months include Nike, Columbia, Lush, Harley Davidson and Frederick’s of Hollywood. | Mpls.St.Paul Magazine © 2008 MSP Communications, Inc. All rights reserved