The True Religion store is now open at Mall of America – first floor, south side near Gap and the Lucky Brand denim store. What these company stores offer is access to the full collection and the newest arrivals. The True Religion shop is inviting – more Aspen than L.A. with a woodsy vibe. Beyond jeans, there are a limited number of tops and fur-trimmed puffer coats. I liked the purple cords and the assortment of casual boots. But what I really want to know is who will spend $128 to outfit their toddler in True Religion jeans?? (That's half the price of their adult jeans, but by my estimate, less than half the fabric – at least in my size.)