Fitness over food! There’s been much speculation about what would take the place of Ann Taylor Loft at the coveted southwest corner of 50th & France. Several local boutiques looked at the space, but couldn’t afford it, and there was some talk about a restaurant. I’m happy to report that upscale fitness brand Athleta is taking the spot. Nothing against the food industry – I just think 50th already has a robust dining scene, and adding another store–especially one new to the Twin Cities–makes this shopping district even more desirable. It’s also nice to see a chain pick a neighborhood location over a mall.
Known primarily for its catalog/website, Athleta was purchased by Gap Inc. in 2008 and is now aggressively opening stores, with eight to 10 openings nationwide planned for this year. (Watch out, Lululemon–and at 50th, Title Nine.) Athleta offers chic active apparel for yoga, hiking, golf, triathlon, travel, and more. Coming soon to 5001 France Ave. S., Mpls.
Title Nine opened today in the Edina 5-0 building at 50th & France and women were quick to step inside. This is the 15th store (first in MN) for the retailer, which specializes in women's active wear, both casual and performance. You'll find sports bras and yoga pants alongside cotton dresses and cardigans. Practical, sporty clothes that look cute on the go: from the gym, to the park to the grocery store. Perfect for Twin Cities women. (For more casual, active and eco-friendly apparel, try locally-owned 
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