Minneapolis-based RedStamp is so smart. Rather than decrying the Evites of the world, this stationery company is evolving its definition of “stylish correspondence.” So as of today, there is an app for that.
The 99-cent RedStamp app features digital versions of modern stationery designs with pre-written sentiments that can be sent via text or posted on Facebook and Twitter. So rather than a perfunctory email or text the morning after a lovely dinner party with friends (or the guilt a week later, because you intended to hand write a note but never quite got around to it), you can quick, send a pretty card befitting the occasion – virtually. Simple, sophisticated, stylish.
I’m so impressed by the way RedStamp founder Erin Newkirk uses technology to her advantage while some of her competitors simply hope consumers will return to paper when they want to show class.
“We are in the business of making relationships stronger,” Newkirk’s partner Lindsay DiLorenzo says. “And with the rise of social media and mobile everything, there are so many more opportunities to communicate. Faster. Easier. Better. Our charge is to blend the thrill of modern technology with the grace of stylish correspondence. We still love and believe in the handwritten note, but entirely embrace and encourage communication digitally as well. It’s the shared sentiment that matters most.”