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Ali Shops Blog

Posts Tagged ‘spring fashion’

See the Target Field fashion shoot

Sunday, April 11th, 2010

Target Field fashion shoot

Wednesday, March 24th, 2010

IMG_0649 I've orchestrated fashion shoots at restaurants and parks, museums and zoos, but today's spring fashion shoot for the St. Paul Pioneer Press at the new Target Field has to be the coolest. Not necessarily the easiest, logistically, as we moved models and lights and cameras and the ensuing entourage from the IMG_0650
outfield to the dugouts and back again, but standing on the edge of that perfectly manicured grass, looking out at the stands and the skyline was awesome. Some favorite moments of the day: Being told to set up in the concession staging area, a closet without table or chairs, and ushering the entire crew – photographer, videographer, three hair and makeup people, stylist, assistant, two models, one model's dad, racks of clothing and a steamer – inside, only to find a team of concession workers in training who seemed quite confused by our unlikely presence; Wiping down a seat in the upper decks so a model could pose on it in a DVF dress; models barefoot in the dirt in front of the dugouts (shouldda been there, Mauer), eating cracker jacks by the first baseline, the president of the twins telling photographer Chris Polydoroff our models could sit on top of the dugout, but had better not stand on it; fireworks going off before one shot and dramatic orchestral music coming on during another. Salon owner Jon Charles kept gushing "Amazing, amazing," as we took in views from various sections and primped models in the sun drenched upper decks . "Do you like baseball?" I asked him. He responded, without hesitation, "Not a bit!" Today might have changed that for a few fashionistas. Now if only we could get the Twins to model…IMG_0658

Recession terms in need of retirement

Tuesday, March 17th, 2009

Note to the publicists who pitch me story ideas every day: I've had enough of that fashion-gets-money-conscious term "recessionista." Really, now, you're not fooling anyone. You want to talk about wrinkle creams and boyfriend jeans and you feel weird about doing so without acknowledging that times are tight. Give us good deals. Give us quality. Give us new twists on last year's purchases. But please stop calling Target shopping trendtrackers "recessionistas." They're just American consumers.
And while we're at it, let's put a moratorium on "stimulus package" puns. It's already been used everywhere from the New York Times spring fashion preview to David Letterman gushing about Julia Roberts' box office success. It's official: stimulus package is overused.

On the scene at our spring fashion shoot

Thursday, February 19th, 2009

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Woke up to a windchill…a perfect day to model spring fashions! Working on the March 8 spring fashion section for the St. Paul Pioneer Press with photographer Chris Polydoroff today. At this very moment, hair is being teased, lips are being glossed, poses are being struck and belts and shoes are being mismatched – purposely! Here's our beauty team from Root salon in St. Paul getting the models prepped (that's me off to the right thinking deep thoughts about a trench coat). Insider beauty tip: hot rollers work wonders – and fast.
Expect to see easy, breezy dresses, slouchy jeans and cropped pants, and lots of neutrals, which are so much fun to accessorize. But we're all drooling over a colorful, long Johnny Was slip dress from Karma. Helps to be 5-foot-11, add a 5-inch heel and not an ounce of fat. And the models are eating pizza! Hate them.

The clothes must go on

Tuesday, January 6th, 2009

Twin Cities boutiques are feeling understandably cautious, but as always, spring will bring new fashions and new reasons to shop. Be sure to read my Savvy Shopper column on Sunday, Jan. 11 to find out how small stores are coping with the downturn (tease: more shopping events and rewards programs to come!). Until then, here's a look at what local retailers tell me they're getting excited about:
Stephanie's: Loose, thin layering tops in pastels and neutrals paired with skinny jeans for a laid-back, untailored effect. Also, nicely-priced knit line, Smitten.
La Rue Marche: Updated '80s looks – less hippie, more pretty. Lots of yellow and teal. Continued interest in statement necklaces.
Eco-tique: Daytime dresses in bold colors and modern prints.
Goodthings: Late '60s revival with long halter dresses, skirts that graze the ground, peasant tops with lace, crocheted and embroidery detail, plus more gladiator sandals and scarves.
Elodie: Disco Big T jeans from True Religion, Sevens Crop Dojos and Dojo shorts, Hudson flares.
Sorrayah Studios: Prints, ruffled sexy tops and dresses, eco-friendly fabrics and lots of accessories.
Arafina: Vibrant colors in
everything from tees to gowns, fabulous prints and

Elan: New "green" lines, Know and EcoCentric, which plants a tree for every top, dress or jacket sold. | Mpls.St.Paul Magazine © 2008 MSP Communications, Inc. All rights reserved