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Ali Shops Blog

Posts Tagged ‘Savvy Shopper’

Bras, boy shorts and sex appeal

Wednesday, February 13th, 2008

Give me a minute to cool off. I just visited Gilly Hicks Sydney, now open at Mall of America (second floor, west side near Nordstrom). In case you’re not familiar with this brand new chain, there’s a squad of sorority girls in camisoles and lounge pants to greet shoppers with "Welcome to Gilly Hicks. We’re the cheeky cousin to Abercrombie & Fitch." Anything Abercrombie left to the imagination – and we all know that wasn’t much – is revealed at its new women’s lingerie shop, which is filled with $13.50 cotton panties – you’ve never seen so many boy shorts – and $29 bras. The store takes its design cues from Hollister – it’s a dimly lit tangle of boudoir-like suites decorated with sketches of mostly naked men. Sexy, for sure. So who is going to shop here? The bras don’t seem to come in DD cups and you’d be hard-pressed to find many women over 30 who would dare to wear those short shorts. Teens are clearly the target – and if their parents didn’t already loathe Abercrombie, they will now. (Don’t tell Mom about the naked video on the Gilly Hicks website or she’ll really blow a gasket.) But of course, this is Abercrombie marketing, and enraging parents with overtly sexual marketing to teens is the tried and true strategy. Whether you’re a mom, a teen or somewhere in between, let me know what you think of this new shop (we’re one of the first four cities in the country to get it) – I’ll be writing about marketing lingerie to teens in my St. Paul Pioneer Press Savvy Shopper column.

Macy’s responds!

Friday, December 28th, 2007

Your numerous comments about Macy’s on this very blog have been read by higher-ups at Macy’s. I had a very frank conversation with the pr director, who was aware that I typically wrap up the year with a column on retail resolutions – things I think retailers need to do better in the coming year to keep our business. This year, Macy’s wanted to be more proactive and agreed to share its own goals for ‘08. Read all about it in my Savvy Shopper column the St. Paul Pioneer Press on Sunday, Dec. 30. And on Saturday, Dec. 29, tune in to "Shop Girls" on FM107.1. Macy’s pr director Natalie Bushaw will join us at 10:30 a.m. to talk about our complaints and what the department store is doing to address them. Feel free to chime in – our number is 651-641-1071. Or as always, comment here – it makes a difference!

Also, a couple of blog readers have commented on the little stickers Macy’s now puts on items at point of purchase. Those stickers do indeed replace the need for a gift receipt. Bring back an item with a sticker on it, and the salesperson will have all the info needed to make a return (same way they do it at Nordstrom). It’s a good idea, but as usual, there’s a disconnect. Macy’s sales associates are not necessarily explaining the stickers or the fact that you don’t need a gift receipt if the item has one. Sigh.

Online bra fitting?

Tuesday, July 24th, 2007

What’s even more difficult to fit than jeans? Bras. So, popular denim finder (it helps, seriously) has added a bra recommendation service – no measurements necessary. Does it work? Read all about it in my Savvy Shopper column in Friday’s St. Paul Pioneer Press. Try it out yourself and let me know what you think. Just be sure to have a pencil on hand. You won’t need it for writing.

Fashion Week, here I come!

Friday, February 2nd, 2007

I’m on my way to New York Fashion Week to cover the fall ‘07 shows (and perhaps as importantly, the celeb sightings and behind-the-scenes gossip) for the Pioneer Press. Follow along on my Savvy Shopper Goes to Fashion Week blog.

And don’t feel left behind, I’ve got plenty of Twin Cities shopping news to bring to you in the next week as well! | Mpls.St.Paul Magazine © 2008 MSP Communications, Inc. All rights reserved