Men, you had your chance. Parc Boutique tried offering you something other than a chair to sit in while your girlfriends and spouses shopped. Owner Thao Nguyen wanted to help you look cool for the weekend in premium denim, Ben Sherman shirts and Alternative Apparel tees. But you didn’t buy enough – and interestingly, your gals were too busy shopping for themselves to worry about outfitting you, despite the convenience. Women will shop wherever there is stuff to buy. Men won’t bother – even if it’s right in front of them and they’re bored, waiting for you to decide if you look fat in those jeans. When they finally do muster up the energy to shop, guys tend to go somewhere that has everything they need, rather than a women’s boutique where they might find one shirt. So, like many women’s boutique owners who tried it before her, Nguyen is discontinuing men’s apparel. Everything remaining is now 50 percent off.
As one department closes, another opens: Getting men’s out of the way will give Parc Boutique space to add handbags and shoes. Like the apparel, expect smaller, contemporary lines, priced under $100. The goods will arrive in August!
© 2008 MSP Communications, Inc. All rights reserved