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Posts Tagged ‘maternity fashion’
Add three more addresses to Hot Mama's ever expanding empire. Today the Edina-based boutique chain announced plans to open in Eden Prairie (next to Kona Grill) in March, with two more openings to follow in April at Hilldale Mall in Madison, Wis. and the new Shops at West End in St. Louis Park. That will bring the total to 16 Hot Mama stores throughout the Midwest – seven in the Twin Cities.
It's great to see a local husband and wife team succeed – it was just five years ago that Megan and Mike Tamte opened their first store in 50th & France, having not even decided whether or not to offer maternity apparel. Now, they've got the formula down: serve moms during pregnancy and beyond by making it easy for them to shop for hip, contemporary clothes. That means sales associates that double as babysitters, toys, video games, plenty of seating and a free flow of animal crackers. Genius. Hot Mama was the pioneer – even Old Navy has play tables now. But Hot Mama has figured out how to make moms – and kids – comfortable. And apparently, they've figured out how to conquer a recession. The Tamtes told the St. Paul Pioneer Press in October that their strategy is to expand when no one else is, which gets them lower rent and more flexible deals. They've also lowered their price points.
I just hope they don't lose focus on the fashion. The last few times I was in, the selection was underwhelming. The racks were messy. Animal crackers are great and all, but if the jeans and tops don't make me feel hot, I'm not buying.
Tags: Eden Prairie, Hilldale Mall, Hot Mama, Madison, maternity fashion, shopmama, shopping with children, shops at west end, West End, Women's Fashion
Posted in Women's Fashion | 3 Comments »
Of all the stars to be pregnant at the same time I am, did it have to be Halle Berry? Even Julia Roberts would have been easier – megawatt smile aside, Julia sometimes looks delightfully frumpy in candids at the grocery store.
Not Halle. There she is in her Roberto Cavalli halter style dress – outshining a non-pregnant girl in the same frock, according to the UsWeekly reader poll (Admittedly, I agreed). Last week, in a People magazine feature on pregnancy style, Halle was declared "The Hottie." Signature pieces: Curve hugging dresses, thin knits, chunky jewelry. That description sounds reasonable enough, until you see them on her.
Knocked up or not, there’s no reason for the rest of us even to try.
The headline on this particular article read "Elastic waist slacks? Never!" And I happened to see it shortly after returning from the mall with my first pair of maternity pants. Elastic waist. Let’s call them "stretchy" instead. At least they don’t have the panel over the belly – I’m having enough itchy stomach issues without adding fabric to the situation. They’re charcoal gray fine wale cords, skinny through the leg (Finally! Some non-boxy maternity pants!) with a flare at the bottom. I found them on sale for $29.99 at GapMaternity. There was a little flaw in the fabric at the knee, so I scored an extra 20 percent off.
Don’t misunderstand, Halle – like you, I can still button my jeans (so, it’s the AGs I bought a size too large, not the skinny Hudsons, but we don’t need to talk about that, or the fact that they sit so low anyone behind me is in danger of being mooned). But I see the writing on the wall. At 21 weeks, the growing has only just begun. Hot Halle, preggers for the first time, doesn’t know that. She was quoted saying she doesn’t think she’ll need maternity clothes until her final month. We’ll see. Even with a bod like hers – or actually, because of it, that baby has nowhere to grow but out. Faster than you can fathom, that "cute" bump becomes plain ol’ big. And even the trendy, flowy tops and dresses stop looking so flowy on a swollen middle.
I’ll be watching, Halle. From the comfort of my chic enough elastic waist cords. And don’t even think about copying – I nabbed the last pair.
Tags: celebrity pregnancies, gap, Gap Maternity, Halle, Halle Berry, halle berry fashion, halle berry style, hallie, julia roberts, knocked up, maternity fashion, maternity pants, maternity style, people, preggers, pregnant, Roberto Cavalli, usweekly
Posted in Maternity | No Comments »
I was so surprised this weekend to find what appeared to be a charcoal gray textured sweater dangling from a post at StyledLife, the hot downtown accessories shop that has stayed away from apparel – preferring to help women and men find new ways to jazz up what’s already in their closets. But the Cuff Luv Wrap ($128) is not any old sweater. Nor is it a scarf. Or a jacket. Or a simple wrap. It’s all that, and more. Store owner Kevin Quinn (I love that he works Saturdays. His enthusiasm for helping customers look their best is what makes shopping here so much fun. That, the great dance music and free Laffy Taffy.) excitedly showed me how the piece can be worn at least nine different ways. Put it on upside down, it ties at the waist. Backwards, it looks almost like a cape. The chic piece is an instant wardrobe, and one size really does fit all. For a pregnant girl like myself, looking for clever ways to to avoid the baggy sweater syndrome, it is ideal. Kevin advised me to belt it while I still can, and try the tie-at-the-neck, flowy style as I grow. Of course, I know myself well enough to realize that without Kevin to tie it on me this way or that, I’ll be lost. While it would be fab to start every day at StyledLife, I had the staff print me off a copy of the tutorial that shows all the different ways to wear my new wardrobe maker.
Tags: Cuff Luv, downtown minneapolis shopping, Gaviidae, maternity clothes, maternity fashion, pregnancy style, pregnant fashion, styled life, versatile clothing, wrap
Posted in Women's Fashion | No Comments »
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