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Posts Tagged ‘Levis’
Maybe there isn’t life after distressed denim and cargo pants.
Finally got over to Mall of America to check out Ruehl No. 925 – Abercrombie & Fitch‘s attempt to outfit post-grads. Located on the second level of MOA outside Nordstrom, right next door to the other new A&F concept, Gilly Hicks, Ruehl clearly used the same design team, with a brick facade and a maze of dimly lit rooms. Nearly impossible to navigate with a stroller, which should matter, when you’re trying to appeal to those of us beyond 21. I was expecting sophisticated new takes on basics for work and play. But the Ruehl wardrobe is designed for the dorm supervisor with a trust fund. Premium denim, lacy camis, cotton tops and sweats. Fewer logos than you’d find at the sister stores, but other than that, it’s basically more of the same, plus handbags priced at $300 and higher. Just what we need.
One corridor over, Levi’s has opened its first company store in town. Yes, more denim. But much less pretense.
Oh, and more jeans to come: True Religion will open a store at MOA in December. Other brands opening stores in the coming months include Nike, Columbia, Lush, Harley Davidson and Frederick’s of Hollywood.
Tags: A&F, Abercrombie, Abercrombie & Fitch, columbia, denim, frederick's of hollywood, fredericks, Gilly Hicks, harley davidson, jeans, Levis, LUSH, Mall of America, MOA, nike, premium denim, Ruehl, store openings, True Religion
Posted in Shopping Tips | No Comments »
Get ready for a preppy infusion: Lacoste is set to open at Mall Of America on July 10. If you haven’t shopped the brand since the days when it was cool to wear tube socks with cut offs, you’re in for sticker shock: the alligator is a lot more sophisticated second time around. Should be a nice addition for MOA, where the designer options are still rather limited beyond the department stores. Also opening at the mall in July: Ruehl No. 925, Abercrombie’s answer for post-grads and the Twin Cities’ first Levis shop.
Tags: Abercrombie, lacoste, Levis, Mall of America, MOA, Ruehl, ruehl no. 925, twin cities shopping
Posted in Women & Men's Fashion | 1 Comment »
It’s been a while since Mall of America had an exciting announcement
that didn’t involve SpongeBob. (The Nickelodeon Universe theme park
is supposed to open March 15, by the way.) But finally, MOA is rolling out the welcome mat for a whole new crop of stores, including two new concepts from Abercrombie & Fitch: Gilly Hicks Sydney, "an upscale but moderately priced" underwear brand launching world-wide this year and Ruehl, targeting the post-Abercrombie generation of 22 to 35-year-olds with urban business casual apparel. After Gap’s "grown-up" Forth & Towne brand tanked before making it to Minneapolis, I’m glad we’re going to get a shot at shopping Ruehl. Other newcomers in the next few months will include Gymboree’s fancier line, Janie and Jack as well as company stores from Levis and Lacoste. Just when shopping starts to seem staid, MOA does come through, reminding us of its power to draw big brands. I just hope someone in this price-sensitive town is actually buying those lovely things at the new Burberry store.
Tags: Abercrombie, Abercrombie & Fitch, burberry, Gilly Hicks, gilly hicks sydney, janie & jck, Janie and Jack, lacost, Levis, Mall of America, mall of america shopping, minneapolis shopping, MOA, Nickelodeon Universe, Ruehl, SpongeBob
Posted in Shopping Tips | No Comments »
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