Len Druskin is going to need more names at the rate his son, president of his local retail empire, Michael Druskin is opening stores. The latest: Len Druskin Outlet is scheduled debut March 10 at City Center. It will replace the Len Druskin Clearance Experience, which has been temporarily located at Bonaventure in Minnetonka. New markdowns will be taken on Friday, Feb. 18, and the Minnetonka outlet will close March 6.
The new downtown Minneapolis Len Druskin Outlet will be the clearinghouse for markdowns from the full price stores (Len Druskin at the Galleria and Len Druskin Man and L.D. Len Druskin at Gaviidae Common), and will also feature some designer discount apparel purchased especially for the store.
This gets the retailer back to the concept of the original Len Druskin Outlet at Southdale Center, which now is Len, a fast fashion version of trendy contemporary apparel for women and men. Len stores, which have no connection to Len Druskin merchandise other than in name, are also located at City Center and Rosedale Center.
Meanwhile, the clearance center next to the Len store at Southdale will remain…for the time being. And while Minnetonka will be left without any Lens, don’t be surprised if one of them reappears soon.
Michael Druskin acknowledges the various formats and names could be somewhat confusing to shoppers, but he’s not concerned. “Over time, it will become clearer, simplified,” Druskin says. “We just want to provide the best product possible at each location. As long as we do that, with good service, people will figure it out eventually.”