La Bratique is narrowing its focus to increase support for women who need it most. The 50th & France bra fitting studio will focus exclusively on larger sizes: D through K cup and 30 to 42 bands. Most women wearing a larger band really need a larger cup and a smaller band, says fit expert Tracy Anderson – and that’s but one of the bra buying mistakes women make.

Anderson opened her studio to offer service, sizes and brands you don’t tend to find at department stores. But it’s the most well endowed shoppers who need her most, Anderson says. She’s on her way to market this week, and plans to come home with an even broader selection in larger sizes – including fashion styles, nursing bras and camisoles (imagine not having to buy two sizes too big to get it to fit in the chest area). Brands will include Chantelle, Le Mystere, Elomi, and Prima Donna. La Bratique will also be adding a second fitter and more hours.

Don’t be intimidated to make an appointment. I’ve been fit by Anderson, and found her to be low pressure, yet extremely helpful. Having someone figure out what you need and bring it to you is a delightful way to shop. And for curvy girls who have never had that experience in stores, a visit to La Bratique could be truly uplifting.

(Sorry, couldn’t resist.)