Step aside–the black trench is mine. Jason Wu’s capsule women’s collection is scheduled to debut at Target stores and Target.com on Super Bowl Sunday, Feb. 5. It’s the perfect follow-up to Target’s web-crashing Missoni frenzy: Tons of positive buzz, but more manageable scope. (Pleated skirts and tie-waist shirts alone, no matter how pretty and affordable, are probably not enough to bring down target.com). At 53 pieces of women’s apparel and accessories, Wu’s Target collection is considerably smaller than Missoni for Target, which included everything from tumblers to journals.
And yet, on the heels of Target’s smash success with Missoni, which blew out of stores in hours, there is heightened anticipation for Wu. Now we know: snooze, and lose out on designer fashion–this time, for $60 or less. Wu is a hot, young designer who skyrocketed to fame when First Lady Michelle Obama wore his dress to an inaugural ball in 2009. Last week’s New York launch party for Wu drew plenty of star power, including actresses Blake Lively, Emmy Rossum and Jaime King (all dressed in Wu for Target, of course).
It’s worth noting that Missoni hit Target on a Tuesday, as opposed to the more typical Sunday launch cycle, like for Wu. I pressed Target’s publicists to find out if pieces might trickle in early…particularly at a store like downtown Minneapolis to capitalize on weekday traffic…but the answer was a firm “it doesn’t arrive in stores until Sunday.”
Fine by me–I’ll take chips and dip for the big game to go with my new coat.