Il Vostro Boutique of 50th and France is in the news this week for owner Stacey Finnegan’s surprising decision to open a second shop in downtown St. Paul, which is not exactly known for its lively fashion scene. The move could pay for itself in marketing – she’s getting calls from every news outlet in town because, unfortunately, a contemporary women’s boutique opening in St. Paul is a rather unusual turn of events. The timing is no accident – Il Vostro will open before the Republican National Convention. Anxious to make St. Paul look lively, the city gave her a discount on rent and a short-term lease. So what happens after the convention? That depends on whether St. Paul workers and residents are really ready to shop. I can do only so much alone.
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