There should be a law against calling a store an "outlet" when it isn't. We all know (or should) that you can't assume the deals are legit at an outlet mall – I warn shoppers about that all the time. Still, there's something about that term that makes even an educated bargain shopper hopeful. I fell for the sign at the "Lighting Outlet" in Golden Valley. What a joke. The prices were no better than Lowes, which is where I ended up finding a fixture I preferred – "full" price and all.