Every season has its color, but never has its seemed more pervasive than this year’s gray. As neutrals go, I love the gray. It’s rich. It’s flattering. It’s not brown. But once you’ve got the gray leggings, the gray jeans, the gray trousers, the gray chunky knit, the long cardi in gray, the short cardi in gray and, oh yes, the gray bag – how much more does a girl need? I’ve been walking out of stores empty handed lately, despite feeling antsy about my wardrobe, because it all feels so much the same. The styles, too, fell so uniform: the open cardigans and long knits – they’re everywhere.
I was chatting with Thao Bui about the grayness of it all at her newly expanded Parc Boutique in Northeast Minneapolis and she agreed, but said, gray and black sell. Over and over and over. And when she does sell a bright alternative, she says her shoppers tend to return remorseful, wishing they’d purchased the dark version instead.
So perhaps its our own insecurities we’re seeing reflected back from the store racks this year. Sure enough: I left Parc with two new sweaters and a dress – all gray and black. I do pledge to pop ‘em with bright tights and camis and belts and bags.