Had the chance to catch up with environmental lifestyle expert Danny Seo today at ShopNBC headquarters in Eden Prairie as he hawked his new eco beauty line Wholearth for the network’s first Beauty Day (to gab for one solid hour about 12 bath and products is quite an impressive feat). Last I saw Danny in the Twin Cities, he was pitching earth-friendly Simmons mattresses and organic bedding at JC Penney. Yet I can’t think of any other human brand as earnest and admirable as Danny. Whether it’s pillows or perfume, everything Danny does starts with the environment and sustainability and eliminating toxins from our lives. He isn’t pitching green because it sells; he’s living green and creating products to support it – with style. Wholearth is no exception, plus it’s USDA certified natural and organic. Danny’s motto is “do just one thing.” Of course, he does 20 or 30 – at the same time – but if using his hand cream counts, I’m in.