Customers want more from Siji Kids and the store is starting to deliver. Larger sizes, up to 16, are already arriving for both girls and boys. As more baby boutiques have sprung up around town, there continues to be a dearth of options for bigger kids. And even if they do burn holes in their pants and grow like weeds, occasionally, you want to shop somewhere other than Old Navy.
I was underwhelmed by Janie and Jack, Gymboree’s higher end boutique, which opened at Mall of America today (first floor, south side – just down the hall from Gymboree). The clothes look like Gymboree, but more subdued and more expensive. If I wanted to spend $40 on a pair of toddler boy pants or a little sun dress, I’d rather shop an independent children’s boutique with more unique brands. I’m more anxious for Gymboree to open its other new concept here: Crazy 8, which is supposed to compete with Old Navy, selling baby and children’s clothes that are both style and price conscious. Enough with the giraffe prints and $30 onesies.