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Posts Tagged ‘burberry’

New at MOA

Tuesday, February 5th, 2008

It’s been a while since Mall of America had an exciting announcement
that didn’t involve SpongeBob. (The Nickelodeon Universe theme park
is supposed to open March 15, by the way.) But finally, MOA is rolling out the welcome mat for a whole new crop of stores, including two new concepts from Abercrombie & Fitch: Gilly Hicks Sydney, "an upscale but moderately priced" underwear brand launching world-wide this year and Ruehl, targeting the post-Abercrombie generation of 22 to 35-year-olds with urban business casual apparel.  After Gap’s "grown-up" Forth & Towne brand tanked before making it to Minneapolis, I’m glad we’re going to get a shot at shopping Ruehl. Other newcomers in the next few months will include Gymboree’s fancier line, Janie and Jack as well as company stores from Levis and Lacoste. Just when shopping starts to seem staid, MOA does come through, reminding us of its power to draw big brands. I just hope someone in this price-sensitive town is actually buying those lovely things at the new Burberry store.

Burberry at MOA

Monday, October 15th, 2007

Burberry has opened a snazzy new shop at Mall of America. Yes, Mall of America. You’ll find it across from the Gap and Rainforest Cafe. Not exactly Fifth Avenue – or even the Galleria – but then, this hot brand is apparently looking beyond the obvious luxury retail corridors. Having long since closed its doors at Gaviidae Common (remember that?), opening at MOA is an interesting move. It speaks to the tourist traffic (especially international) that has no clue there’s shopping in the Twin Cities beyond MOA. And it speaks to the way this plaid brand has connected with young people. It’s not just about umbrellas and coats anymore. It’s high design, it’s posh, it’s glamorous. And the store exudes that, with bright lights, fast music and a floor to ceiling screen playing the latest Burberry runway show. Now the question is, will the typical Burberry customer step beyond Nordstrom to shop here? And will the rest of the MOA shoppers pay $550 for a black skirt? Even if it is totally adorable. Love to hear your thoughts.


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