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Posts Tagged ‘Brazilian Blowout’

Aveda’s Answer to Brazilian Blowout

Tuesday, October 4th, 2011
Salons have been scrambling to find safe alternatives to Brazilian Blowout since it proved too good to be true. Aveda has its answer. The Blaine-based beauty company has created a formaldehyde-free salon treatment with tourmaline that promises to smooth hair for up to two months—even natural waves and curls. Aveda salons will begin offering Smooth Infusion Texture Smoother on Nov. 21. The service (more potent than the Smooth Infusion take-home products already on shelves) is said to cut blow-dry time and keep hair sleek even in high humidity. And for that, you can expect to pay around $150.

Straight Talk with the Curl Queen

Thursday, January 27th, 2011

Ouidad, "Queen of Curl"

Salons seem to do a lot of double-talking or avoiding the whole straightening treatment discussion since it was revealed that Brazilian Blowout isn’t as natural as it was initially portrayed. I knew I’d get the straight scoop from Ouidad, the “Queen of Curl.” She warns that it’s not just the Brazilian Blowout brand, but many Keratin-based treatments that can contain formaldehyde, which can damage the hair – and your health. Less than 1 percent formaldehyde content is safe, she says, so don’t be shy about asking your salon if you can see the bottle. I was surprised by one of her suggested alternative: products containing sodium hydroxide. “It’s just salt,” Ouidad said. “It can soften the hair without dangerous chemicals.” The other option (and Ouidad’s preferred): Embrace your curl. “It just takes learning techniques to manage your hair.” You don’t have to go to New York to do it – Ouidad has trained stylists in her “rake and shake” method at Ovations Salon and Spa in Excelsior and Aafusion Salon Spa in Burnsville. Listen to my entire interview with Ouidad here.

Brazilian Blowout fallout

Thursday, October 7th, 2010

Twin Cities salon chain Spalon Montage reacted swiftly to reports that the uber trendy Brazilian Blowout hair smoothing treatment contains formaldehyde. The company denies the report, by the Oregon Health & Science University’s Center for Research on Occupational and Environmental Toxicology. Nevertheless, Spalon has suspended the service – citing safety concerns for clients and employees. Accolades Salon in St. Paul also switched to competing keratin treatments, owner Brad Schlaeger said, after employees began complaining about eye irritation from working with the product.

Brazilian Blowout wrap-up

Sunday, April 4th, 2010

The saga of the hair never ends, but my deadline has come and gone. You'll find my Brazilian Blowout review in today's St. Paul Pioneer Press. I was conscious of not wanting to make it sound like a miracle – I get so tired of reading only raves in magazines. But I hope I didn't underplay the results in the process. It did help my hair. It's more manageable, less frizzy and easier to style. Still the price is steep and even after, smooth hair still requires work. The results are limited to your ability to style your own hair. Case in point: me, in the hands of professionals, and a couple weeks later, on my own.



I heard from the Minnesota educator for Brazilian Blowout today. She points out that it takes practice for professional stylists to get the hang of applying the treatment and that can impact the results. She also said the BB is a cumulative treatment, so regular application might mean you eventually need it just twice a year. Click here to find salons in your area that offer the Brazilian Blowout. Competing protein or Keratin treatments, usually $300 and up, are widely available. And every salon will tell you why theirs is best. A couple more tips:
- Get your hair colored before the treatment. You are supposed to avoid color for two weeks after the Brazilian Blowout, and if you're due, it will be even more obvious when your hair is smoother and shinier.
- Use a sulfate-free shampoo. (Good advice, with or without a blowout.)
- Consider the Brazilian Blowout styling products. I'm really liking the Daily Smoothing Serum.
- If you dare to take your hair to the beach or a pool, a stylist told me to rub a smoothing cream through my hair on the spot to make it more manageable then, and later.

I washed my hair. And…

Friday, February 26th, 2010

I'm becoming a believer. Mostly. First wash since the Brazilian Blowout and much to my delight, I did notice a difference. My hair retained that silkiness even after shampooing (they tell you to use a sulfate-free shampoo – like theirs; I already have the all-natural WEN, so I used that. I did get talked into the Brazilian Blowout deep conditioning masque, which might have made a difference in styling). Blow drying was a spectacular science project: no frizz! As I live and breathe, I've never seen anything like it. My hair looked like it had been flat-ironed. It hadn't. Now, that is not to say that it came out as good as it did in professional hands. There is no such thing as an automatic blowout – you either have that skill, or you don't. I don't. But given that I usually end up with a kinky, crazy stubborn mess – and that's when I try – this helped. My hair is smoother, more polished. No doubt about it. | Mpls.St.Paul Magazine © 2008 MSP Communications, Inc. All rights reserved