I’ve been up all night and I have a DVD and two pairs of pajamas to show for it. I spent most of Black Friday eve and overnight broadcasting from MyTalk107.1 and the calls from shoppers never stopped–even at 3 a.m. Here’s what we know:

1. Yes, people will shop on Thanksgiving. Mall of America reports 15,000 shoppers showed up for its midnight opening. By 10 a.m., 81,000-that’s right–had walked through the doors, almost halfway to last year’s total of 200,000 Black Friday shoppers, a record MOA expects to break today. Target had 1,500 in line when the Bloomington, Minn. store opened at midnight. In California, a Target line topped 6,000. Retail analysts are already predicted midnight may be the new normal for Black Friday openings.

2. TVs are big. In size, and Black Friday popularity. The prices we’re seeing today are rock bottom, and experts don’t expect them to go much lower, even as the Super Bowl approaches. So if you can still find a deal on a LCD screen, take it.

3. Wal-Mart needs to regroup. Truly, the only negative shopping reports we heard from the front lines were from Wal-Mart. Shoppers did not have to wait outside, since the store was open all Thanksgiving, but that may have actually led to more problems. The “doorbuster” items, which went on sale at 10 p.m. and another round at midnight, were on shrink-wrapped palates in the aisles. So customers gathered around them, leading to pile ups, traffic jams and walking hazards in the crowd. We talked to many shoppers who left empty handed.

4. Speak up. Yes, it’s a crazy day, but that hasn’t stopped some super shoppers from asking for price matches, and often, they get them. My favorite pay off story came from a caller who was annoyed by a “Buy One Get One” offer. He expected if he bought one, he’d get one. Right? Turns out, it was buy one, get one 50 percent off. When he complained at Menards, they gave him the second item for free.

5. Black Friday this year is truly about hitting the stores. Retailers are saving their best online deals for Cyber Monday.

6. Shopping is the American way. Shopping for themselves, shopping with friends, shopping just to be part of event. We entered an alternative universe where people gladly spent the night out, in crowds, spending money, waiting in lines and not even complaining about it.