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Ali Shops Blog

Posts Tagged ‘bitten’

Bitten? Not even a nibble, thanks

Tuesday, June 10th, 2008

Steve & Barry’s is desperately trying to capitalize on the "Sex and the City" movie frenzy by launching its own SATC t-shirt collection and new pieces for Sarah Jessica Parker’s Bitten line, which is exclusive to the retailer (all items priced at $9.98 or less). Since the initial Bitten blitz when I immediately bought three t-shirts and a hoodie – all of which I still wear – I’ve only stopped by Steve & Barry a couple of times and I’ve never felt compelled to buy more. My most recent visit this week was no exception. Bitten, which showed a flash of potential to do stylish pieces at unbelievably low prices, has become nothing more than cheap basics – khakis and t-shirts in solid colors and unsexy cuts. While the first group had some pieces that you could perhaps imagine SJP donning – at least for pr purposes – there’s nothing there now. No big surprise that the televised clips of SJP that play over and over in the store show her in a t-shirt from the original Bitten collection. I know, because I have the same one. One gets the impression that was the first and last time Ms. Parker took a look what Steve & Barry’s was actually doing.

Could Steve & Barry’s save Lindsay Lohan?

Tuesday, August 21st, 2007

Could Steve & Barry’s save Lindsay Lohan? This was the question I found myself pondering as I spoke to the very poised, straight laced rising star Amanda Bynes, whose new clothing collection, dear by Amanda Bynes, is now at Steve & Barry’s stores. Bynes is 21. She, like Lohan, has been famous since she was a little girl. Her profile rose considerably this summer with her role in hit movie "Hairspray." Now, she’s got another movie coming out and the new clothing line seems to be keeping her outfitted and out of trouble. Of course I had to ask her about Lindsay and Britney. She handled it gracefully, saying she couldn’t comment on them – all she knows is this is a job and one she hopes to hang on to for a long time to come. (Read more in the Monday, Aug. 20 Pioneer Press.)  As for Bynes’ collection – which she, like every celeb, swears she is totally involved in designing (which entails a meeting every two weeks) – it targets a younger shopper than Sarah Jessica Parker’s Bitten. Jumpers, minis, hoodies and skinny jeans. All $20 or less. You’ve got to give Steve & Barry’s its props for continuing to crank out the new collections. However, I must say my Bitten t-shirts have not come through the wash very well. That’s what you get for $7.98.

Discovering Steve & Barry’s

Monday, June 11th, 2007

The last time I’d been in Steve & Barry’s it was to buy college t-shirts, two for 10 bucks. On Thursday, I was there (under the guise of being a fashion writer — read all about it in the Pioneer Press) for the launch of Bitten by Sarah Jessica Parker. It’s Steve & Barry’s attempt to become a full-service lifestyle brand with clothes and accessories for men, women and children. The store itself struck me as a poor man’s Old Navy. Same warehouse design; less energy and trend. The clothes were pretty blah — however, I’d go back to grab some cheap swim trunks for my husband, or a $5 polo for my kid. And the interpretations of Ugg boots and Puma sneakers for $14.98 were very convincing.

Still, people keep asking me why a fashion icon like SJP would choose Steve & Barry’s. Because H&M is busy with Madonna, Kohl’s has got Vera Wang and Target prefers fashion designers to movie stars. Really, SJP says it’s because she’s all about making fashion accessible to everyone. Those who showed up for the launch, however, found the line to be a bit short on fashion. Bitten is basic. If that’s what you’re looking for, you’ll find some decent fitted tees for $7.98. The $12.98 hoodie SJP raved about on Oprah fit me well (did you really think I was going to get out of there without shopping?), but you can see how they keep prices low: the zipper is junk. I didn’t try the $14.98 skinny jeans that have also gotten a lot of hype. The women I saw trying them on liked them, but complained that they ran small. In fact, plus size shoppers were probably most disappointed by the collection, which has boasted sizes up to 22. "This XXL is nothing close to a 22," one woman told me. Nevertheless, she – like most shoppers I talked to — left with at least a few pieces. I bought four t-shirts and that hoodie (hazard of the trade) — all for $46. Can’t complain about that! | Mpls.St.Paul Magazine © 2008 MSP Communications, Inc. All rights reserved