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Posts Tagged ‘Betsey Johnson’

Welcome back, Hugo

Thursday, April 22nd, 2010

You know you've been on the beat a while when covering a store opening for the second time at the same mall. Hugo Boss has announced plans to open at Mall of America in August. But those of us who've been shopping a while know it's not Hugo first trip to the MOA. Back in 2000, local retailer Cedric Kirchner (yes, he of the furs) opened two Hugo Boss franchises – Hugo for men and women and Boss with men's dress clothes – at MOA in one of the mall's early attempts to go after luxury shoppers. Both stores were short lived. But the mall's executive vice president Maureen Bausch said that had more to do with Kirchner being spread too thin at the time with four stores around town. "I do not think the reason they left was about performance," Bausch said. This time, it's the Hugo Boss company itself bringing Boss to MOA. The 3,000-square-foot store will carry several shades of the brand, including BOSS Black, BOSS Orange and BOSS Green menswear collections, which encompass everything from dress to golf apparel along with shoes and accessories. It fills a void left by Brooks Brothers. And of course, it is being hailed, along with the recent arrival of Bestey Johnson, as a swing towards luxury at MOA. But we know: it's more of a swing back.

Coming to MOA

Friday, April 16th, 2010

Betsey Betsey Johnson finally opened today at Mall of America (thanks for the pics, ED!) and soon she'll have some new friends. Francesca's opens Saturday. And coming soon: American Eagle's new kids concept, 77Kids(especially cool for boys – I've been shopping it online). Two others MOA can't claim as exclusive, but they are still new: Lululemon Athletica (also opening next week at Shops at West End in St. Louis Park) and Soma Intimates(which opened this week at Rosedale Center). Stay tuned – more arrivals to be announced soon.

Hello Betsey!

Monday, March 22nd, 2010

Betsey Johnson will open at Mall of America this spring. Now that's a good get. (The Twin Cities is one of the only metropolitan areas lacking a BJ.) The playful designer is a Fashion Week favorite and her hot pink boutiques are always filled with rockin' dresses, accessories, intimates, jewelry and more. I just hope Betsey jets in for the opening – would love to see her doing her famous cartwheels inside the SpongeBob pineapple bouncer. | Mpls.St.Paul Magazine © 2008 MSP Communications, Inc. All rights reserved