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Ali Shops Blog

Posts Tagged ‘best buy’

Apt to use apps on Black Friday?

Monday, November 22nd, 2010

I got out of doing the “talking to crazy shoppers who line up outside stores at 3 a.m. on Black Friday” story this year. Been there, done that. And frankly, with stores opening as early as 10 p.m. – or even remaining open all day on Thanksgiving – it’s become commonplace. (Get Black Friday shopping tips here.) What I’ll be watching instead is how technology plays into shopping strategy. Will shoppers be tweeting their best finds? Will they look up Facebook coupons from stores or log into Foursquare for discounts or send angry messages to retailers that run out of advertised doorbusters? Will they make use of the myriad shopping apps coming out just in time for the Superbowl of shopping? Best Buy, for example, is hyping two mobile apps for the holidays:

Shopkick: This free smartphone app detects “shopkick Signal” technology at select Best Buy stores (Target and other retailers participate, too). The customer instantly receives rewards called “kickbucks,” which can be accrued over time, then redeemed in the store or converted into store gift certificates. Customers can also provide the mobile number connected to their account at the cash register for personalized discounts.

Tecca: Curates product information, pricing and expert reviews to help consumers understand new technology, compare products, functions and prices. Simply scan a barcode and the app recognizes the product. Available for iPhone and Android as well as Web browsers.

Just two examples of how retailers are trying to incorporate social technology into the shopping experience. Will you use it?

Black Friday: Revealed

Tuesday, November 24th, 2009

Standing on the Best Buy sales floor today, before a roped off, ceiling-high stack of 32 inch TVs that the retailer will discount on Black Friday, I was struck by how much this orchestrated event has changed. Just a couple of years ago, the big Black Friday story was rogue websites that were covertly obtaining and posting retailers' Black Friday ads, which were supposed to be secret until Thanksgiving. A flurry of lawsuits didn't stop the ads from leaking…and then came Twitter. Now, retailers are tripping over each other to announce their Black Friday deals. When you can't beat the consumer, charm 'em.

The good news for shoppers is you no longer have to worry about chasing rumors. When you decide to go shopping at 4 a.m., you'll know what's going to be in store. Go directly to the websites of your favorite stores and you'll find all of their sales plans listed. Follow them on Twitter or Fan them on Facebook for more details. You might also discover that the Black Friday deals will be available online on Thursday so you can save, and still sleep in


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