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Posts Tagged ‘Benetton store closing’

Benetton closing at MOA

Wednesday, May 12th, 2010

Americans associate Benetton with colorful, “We are the world” type ads from the ’80s. That is, if they think of the Italian retailer at all anymore. Still a powerhouse in Europe, Benetton has struggled to remain relevant at U.S. malls, with neighbors like H&M and Banana Republic interpreting trends faster and cheaper. Benetton has already closed some East Coast stores and is getting ready to clear out of Mall of America. A local Benetton manager blamed high rent. May 24 will be the closing day. All remaining merchandise is now 40 to 50 percent off. It’s worth checking out – Benetton does offer some chic tailored pieces (best for the skinny and young). Too bad they didn’t do more to connect with customers. | Mpls.St.Paul Magazine © 2008 MSP Communications, Inc. All rights reserved