Posts Tagged ‘50th & France’
After more than 20 years together, Grethen House and Netc are splitting up. No need to pick sides – the separation is amicable. Netc is moving down the block at 50th & France, to the former Stephanie’s space near The Loft. Owner Nancy has a new partner as she starts contemplating scaling back her workload. They will open as Netc the first week of June with an expanded assortment of high-end shoes and accessories. Meanwhile, Grethen House is wasting no time filling the void with its own spin on shoes and accessories to complement the designer fashions that have made this boutique a destination for decades. From two proven vets like these, I say the more the merrier.
How do rumors get started? Well, this one seems to have been fueled by the gorgeous new Anthropologie store at Shops at West End in St. Louis Park. Since it opened, shoppers – and even other retailers – have been asking me if Anthropologie will close at 50th & France. I was dismissive at first – the 50th store, I’ve been told, is one of the retailer’s most successful – you can tell just by the wait for a fitting room on a Saturday afternoon. The opening of West End was about capturing more shoppers in a hungry market. But the question about 50th hasn’t gone away, so I asked the company: Are you closing your Edina store? The answer is a definitive NO. This comes straight from an Anthropologie spokeswoman who told me “We are not closing in Edina. You can be assured that it is a rumor!”And that’s that.
Don’t be surprised to see a few extra bangles on the wrists of St. Paul shoppers next month: 50th & France accessories boutique Fringe plans to open a second location on Grand Avenue. The locally-owned shop, which offers fashion jewelry, scarves and other accessories at affordable prices, will take over the Saga Living space at 1055 Grand Ave. on June 15.
Continuing their bid for Total Domination of 50th & France, one of the partners behind Bluebird Boutique and Ladyslipper plans to open a store for men in half of the former Pull Out a Plum space at 4946 France Ave. S. in Edina. Sacha Martin tells me she and her boyfriend plan to open BLUEPEG in August.
The retailers and salons of 50th & France are pooling their resources for one giant proposal: to brides. The posh shopping district wants to establish itself as the Twin Cities bridal destination. Each month brings new promotions. February is all about "beautiful brides." To that end, Salon Aura (3915 W. 50th St.) is offering a free partial foil on the day of a bride's practice updo and Nani Nalu is offering complementary chocolate truffles and champagne for two when you book a private fitting. Cos Bar is featuring events every week this month from brands including Chanel, Sisley and Claudio Riaz. For the full list of happenings and specials this month and beyond, click here.
Can't say I'm surprised: popular Highland Park boutique Stephanie's is closing its 50th & France location. Perfect example of success at one store not guaranteeing another. Stephanie Morrissey has such a great eye for fashion that it seemed like a sure-thing to bring her well-edited assortment across the river. Unfortunately, she didn't follow and her absence was obvious. The Edina store lacked the warmth and personality you feel in St. Paul. The clothes don't sell themselves – even when they're adorable. The Edina inventory will be absorbed by Highland in the coming months (translation: no blowout sale). Currently, the winter 50-70 percent off sale is still on at both locations, and some new merchandise for spring will be brought in at 50th. "We're in no hurry to leave," Morrissey said. But when they do, lines only carried at 50th, including Tibi, Genetic Denim and Shoshanna will be available in St. Paul. And while no other street addresses are planned, Morrissey is turning her attention online. She plans to open an online store and expand her inventory for that venture, while holding on to price-friendly but fashion forward brands like Costa Blanca and Urban Behavior as well as the tried and true Nicole Miller, Susana Monaco and James Jeans. Sounds like a plan.
Title Nine opened today in the Edina 5-0 building at 50th & France and women were quick to step inside. This is the 15th store (first in MN) for the retailer, which specializes in women's active wear, both casual and performance. You'll find sports bras and yoga pants alongside cotton dresses and cardigans. Practical, sporty clothes that look cute on the go: from the gym, to the park to the grocery store. Perfect for Twin Cities women. (For more casual, active and eco-friendly apparel, try locally-owned Sundog Trading Co. at Mall of America.)
Leave it to Lisa Roberts and Annie Hendrickson, the tireless creators of The Find, based in Eden Prairie, to make the decision to open a second location – and do so within nine days. The Find at 50th & France opens in the Edina 5.0. building (you know that glass-enclosed space that has been one failed coffee shop after another?) Saturday, Nov. 7, breathing some much needed energy, disco dancing and bling into the quiet mall. The shop will be packed with the best of The Find's many brands and breadth of products, from lamps to camera bags to fashion accessories. There are sure to be a few home vignettes thrown in for good measure, but the bulk of their furniture/home design business will remain in Eden Prairie. One big attraction at the Edina store: "Project Runway" designer Christopher Straub's handbag and accessories collection, co-produced by The Find. Roberts said she expects Straub, a longtime friend,, to put in some time at the store – right after he finishes his post-show New York press junket (read about that in the St. Paul Pioneer Press). And learn more about The Find here.
No surprise here: Just four months after opening a second Fringe accessories shop at 50th & France, owner Andrea Rovner plans to close her original location in Hopkins . The old store's lack of ambiance was made even more obvious by the opening of the higher-profile, more polished store in Edina. And while inexpensive accessories seemed an unlikely fit for the notoriously posh 50th & France, it's proving to be a huge hit. (Even those with money get excited about a trendy $18 necklace!). Rovner says her Hopkins customers are flocking to Edina. The Hopkins Fringe store will close at the end of the year.
Every purchase makes a difference. In a surprise turnaround, Il Vostro Boutique will reopen next week in the same location at 50th & France- just a month after going out of business. There's no new business partner – just some loyal customers who owner Stacey Finnegan credits with saving the day. "The came in crying," Finnegan says of her recent closing sale – which she swears was not a ploy to re-energize the business. She had every intention of moving on, but her customers took responsibility. "They literally bought everything. They said 'it's my fault – this is the only place I shop, but I cut back…' It was surreal," Finnegan says. She had already placed her fall orders, and canceled them when she decided to close, so she was able to reinstate the deliveries of fall merchandise, and add some new lines. Doors open Tuesday, Sept. 15 and an e-commerce site will launch next month.