The Galleria has signed a deal with a local salon to replace Rocco Altobelli. Lili Salon Spa will offer cuts, color, nail and waxing services and skin care. It’s a niche the Edina center could not go without, especially for guests at the adjacent Westin Hotel.
Lili will open in late spring in a 5,000 square foot space. That’s smaller than the Rocco salon, which Galleria vice president and general manager Jill Noack says has not yet been leased. The Rocco nail salon on the lower level is also up for grabs. (Meanwhile, Rocco is opening a new salon/spa a block away.)
Galleria will be the third location for William & Friends, whose salons include Lili Salon Spa/Minnetonka and Tonic Barbers, opening soon in Minnetonka.
The announcement comes amid a flurry of changes at the usually stable center. Schmitt Music, Que Sera and Pea in the Pod are leaving, while Ohio-based furniture chain Arhaus and national shoe retailer Marmi are coming in. Several current retailers are moving within the mall.
“This is unusual,” Noack says. “We just had several things come to a head. So much planning always goes into this. I first talked to Marmi 10 years ago.”
Noack is known to be extremely choosy about Galleria’s tenants and has a long track record of making decisions that add to the center’s appeal.
Marmi, she says, hits a lower price point than designer shoe store Pumpz & Co., and complements the dugo and Chico’s customer. “You can never have enough women’s footwear, and we were light there.”
The Galleria was not light on furniture, with Gabberts, Crate & Barrel, Restoration Hardware and Pottery Barn, but Noack believes the popular Arhaus rounds out the mix. No doubt, there’s also a defensive element to the move. “There’s the old adage, you either fight ‘em or join ‘em,” Noack says. “If they’re going to be in Edina on France Avenue, I’d rather have them all under my roof so the customer doesn’t need to go anywhere else.”
All the shuffling still leaves Galleria with a few holes to fill—notably, the large Smith & Hawken space in the center of the mall. Rest assured, Noack has candidates in mind, and in talks. More options for the 25 to 34-year-old customer who shops at BCBG is a priority for Noack. “We don’t want her waiting until she’s her mother’s age to shop at Galleria.”