Ann Taylor revamped its collection in 2009–showing the career girl how to step out of her suits–and now its time for store updates to match. Mall of America will get a new Ann Taylor concept store this year, scheduled to open in May. Think white washed maple hardwood floors, crystal chandeliers and modern furniture. A more residential look and feel will give Ann Taylor places for new product, like fashion books, framed images and jewelry vitrines (that means cases).
New “styling rooms” will feature floral wall coverings, luxe ottomans, plush carpeting and a new proprietary lighting system with back lit mirrors that are supposed to be extra flattering. A private lounge area near the fitting–oops, styling–rooms will feature a large touch screen monitor with direct access to anntaylor.com. (The website carries additional professional styles, more shoes, petites and tall sizes and the weddings and events collection).
Service is getting an overhaul, too. Store “stylists” will be available for appointments.
Ann Taylor has been rolling out its updated stores since fall 2010. New concept stores have already opened in major cities including New York, Boston, Miami and Seattle.