MNfashion Week is becoming Minneapolis-St. Paul Fashion Week and shifting its calendar to align with the industry. That means showing collections a season ahead, just like they do in New York, with the hopes of getting orders from retailers with time for manufacturing. Basically, moving beyond the fashion show as entertainment to fashion show as launching pad. The upcoming season, announced today, will be held Feb. 19-26, 2012 and will premiere Autumn/Winter 2012 collections. The MNfashion organization, in its quest to professionalize the local design community, is also implementing a review process to improve the caliber of events and streamline the schedule so shows aren’t double-booked. Registration for Minneapolis-St.Paul Fashion Week runs through Dec. 23. The lineup will be announced Jan. 16. mnfashion.org
Tags: minneapolis-st.paul fashion week, minnesota fashion, MNFashion
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