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Ali Shops Blog

Primp at West End

November 8th, 2011
by Allison Kaplan

The ladies of Primp are busily pressing dresses and folding sweaters in anticipation of their Thursday opening at Shops at West End. I got a sneak peek on Monday and can assure you they’ll be ready: the spacious boutique, between Hot Mama and Anthropologie, is full of everyday basics and trend pieces, plus sweet little dresses and sparkly numbers perfect for holiday parties. Oh, and did I mention? Virtually everything is under $100; find many items for less than $50. Stop by the new store from 4 to 10 p.m. Thursday for wine, treats, and first dibs on those dresses!

(You can also visit Primp’s original location at Selby and Dale in St. Paul.)

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