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Ali Shops Blog

The New Nelle Showroom

November 1st, 2011
by Allison Kaplan

It’s exciting to watch an independent designer live out her dreams. For Laura Nelli–who in just a few years has gone from a publicist stitching bags on her own late at night to an accomplished designing being commissioned to create bridal pieces for Anthropologie–the opening of her Nelle Handbags showroom today in Minneapolis is yet another milestone to check off her ambitious list.  The chic new showroom within l’atelier couture showcases the entire Nelle collection–with more than 100 options for color and customization (the perks of shopping in the designer’s home town).

The 2012 Nelle line is on the shelves. Nelli’s structured evening clutches are dressed up in silk taffeta with opulent crystal appliques and exuberant bows (her adjective, I just love it). Prices range from $85 to $180; custom additions are $70. Allow four to six weeks for delivery.

Nelli’s everyday tote collection, Harold, will also be available through the showroom. And showroom shoppers will be first to see bows, sashes and other accessories Nelli is testing out. 219 N. Second St., Suite 404, Mpls., 651-602-9492

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