Lingerie was not on my shopping list yesterday, but before I picked up my toothpaste and milk at Target, I swung by intimates to check out Josie Natori for Target.
It wasn’t there.
Target’s first limited-edition collection of lingerie and loungewear was scheduled to debut in stores yesterday–a national ad campaign said so. But it wasn’t at some prime Super Target locations yesterday, or today. “Some product was delayed,” Target spokesman Joshua Thomas said Monday. It should be in later this week at around 1,200 Target stores nationwide. The line is available online at Target.com.
I can’t recall another Target designer collection that was late to arrive–in fact, typically, pieces show up on the floor early. Not a huge controversy, but it does seem an unfortunate glitch on the heels of Missoni for Target, which blew out of stores in hours–an epic success that came at a price: online failures and disappointed shoppers.