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Ali Shops Blog

Natori at Target…Eventually

October 31st, 2011
by Allison Kaplan

Lingerie was not on my shopping list yesterday, but before I picked up my toothpaste and milk at Target, I swung by intimates to check out Josie Natori for Target.

It wasn’t there.

Target’s first limited-edition collection of lingerie and loungewear was scheduled to debut in stores yesterday–a national ad campaign said so. But it wasn’t at some prime Super Target locations yesterday, or today. “Some product was delayed,” Target spokesman Joshua Thomas said Monday. It should be in later this week at around 1,200 Target stores nationwide. The line is available online at

I can’t recall another Target designer collection that was late to arrive–in fact, typically, pieces show up on the floor early. Not a huge controversy, but it does seem an unfortunate glitch on the heels of Missoni for Target, which blew out of stores in hours–an epic success that came at a price: online failures and disappointed shoppers.

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3 Responses to “Natori at Target…Eventually”

  1. Sarah says:

    Did you check out the Albertus Swanepoel hats?

  2. harmony kaplan says:

    I for one was really bummed. After talking to two merchandising managers who seemed to know nothing about the Natori colletction, I spoke to someone higher up who told me Southdale Super Target wasn’t going to even get it for sure! I could maybe find it at Lakeville or Bloomington. She said, at Southdale they had people in to set the collection up on Sunday night but the merch never arrived!

    After running full page ads in national magazines as well as receiving a great deal of press you might realize the “guests” would expect to see Natori on the floor.

    At the very least store employees should be given information so the customer wouldnt know more than they do!

    It won’t keep me from shopping Target but it sure made me angry! Lingerie is much more fun to buy than toothpaste.

  3. Sarah says:

    I am just curious if the hats look decent in real life. Target is have problems on their website double and triple charging customers with no swift resolution so I want to know if it is worth the hassle to go to the store in person. I know I am in the minority, but I find going into a Target store really time-consuming and unpleasant, so I avoid it.

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