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Ali Shops Blog

West End Gets Primp

October 20th, 2011
by Allison Kaplan

Primp, the local store that has carved a niche for itself selling affordable trend apparel in a chic boutique setting at Selby and Dale in St. Paul, is opening a second location at Shops at West End in St. Louis Park. Primp owners Michele and Wesley, designers turned retailers, have great style and refreshing sensibility. Virtually everything they sell is under $100; a shocking number of tops, dresses and accessories are less than $50. Sure, the look skews young, but you can always find pieces that will work for mothers as well as their teen and twentysomething daughters. Primp at West End is scheduled to open in early November.

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One Response to “West End Gets Primp”

  1. [...] End. That’s the St. Louis Park center’s second Grand Ave.-area get in two weeks, with Primp opening as well). phresh will offer hair, skin, makeup, nail and massage [...]

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