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Aveda’s Answer to Brazilian Blowout

October 4th, 2011
by Allison Kaplan
Salons have been scrambling to find safe alternatives to Brazilian Blowout since it proved too good to be true. Aveda has its answer. The Blaine-based beauty company has created a formaldehyde-free salon treatment with tourmaline that promises to smooth hair for up to two months—even natural waves and curls. Aveda salons will begin offering Smooth Infusion Texture Smoother on Nov. 21. The service (more potent than the Smooth Infusion take-home products already on shelves) is said to cut blow-dry time and keep hair sleek even in high humidity. And for that, you can expect to pay around $150.

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