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Ali Shops Blog

Missoni Mayhem

September 13th, 2011
by Allison Kaplan

It will likely go down as Target’s most successful designer partnership ever: the limited edition Missoni for Target collection hit stores this morning….and sold out most places before 10 a.m. Meanwhile, was down for around three hours (intentional, or overcrowded?). As of 11 a.m., there are (or were) still pieces available online – women’s, girls and home – if you can get through. Don’t expect the racks to be restocked–historically, when Target’s designer collections are gone, they’re gone.

Who knew we loved Missoni this much? I think a couple of factors fueled this morning’s shopping frenzy. 1. Great timing, with the collection coming out during New York Fashion Week. Last week’s Missoni for Target preview in New York got a lot of media attention, with A-list editors like Nina Garcia gushing about it on Twitter. 2. It looks legit. Missoni has such a distinct style, and the Target items reflect that.

So. That’s that. You might need a Dramamine to get through the skyway the rest of the week, what with all those zigzag prints coming and going.

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