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Ali Shops Blog

Get Out!

September 8th, 2011
by Allison Kaplan

I wish I could be six places at once tonight for Fashion’s Night Out. Twin Cities retailers, both local and national, are really in the spirit. Start at the Intelligent Nutrients’ Horst & Friends Salon, where blowouts and mini makeovers will be free from 4 to 8 p.m. Swing by Neiman Marcus to boogie down to DJ Strangelove and snack on cupcakes while you shop fall arrivals. Head over to June for the launch of new lipsticks from the Elixery and hair clips from Vintage City Classics, two Minnesota brands. Nordstrom at Mall of America is throwing a shopping party in honor of the occasion. And if you are west of the city, check out the flash mob fashion show on Water Street in Exclesior. I’ll be at the Galleria, where Mpls.St.Paul Magazine is kicking off Boutique and Beauty Week and many stores are celebrating FNO with trunk shows, free beauty treatments, refreshments, music and more. What a great excuse to be social and shop. And that’s exactly the purpose of FNO, which started three years ago in New York as a way to get reluctant shoppers back in the stores for something other than sales. Sure, it’s gotten huge and commercial and New Yorkers are already whining about traffic jams. Meanwhile, retailers large and small are coming up with ways to entertain, engage and energize fickle shoppers. It’s going to be a fun night. And sometimes, that’s enough. For the full list of Fashion’s Night Out events in the Twin Cities, click here. If you can’t make it to the stores, many retailers will have online promotions all evening, ranging from live-streamed fashion shows to music giveaways and deals.

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