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Ali Shops Blog

Fashion’s Night Out

September 8th, 2011
by Allison Kaplan

Candy in my pockets; girlfriends at my side. What more could you ask for on Fashion’s Night Out? More retailers could take a cue from Kevin Quinn at StyledLife. He knows how to make a shopping party an actual party. All it takes is great music, bubbly, beauty makeovers, and a couple of drag queens greeting guests with York Peppermint Patties.

So often, stores judge the success of an event by the cash register. You can’t blame them – they are, after all, in business to make money. But Quinn has a knack for seeing the bigger picture. Make your store a fun place to be tonight, and shoppers will want to come back tomorrow. When they do, Quinn and his enthusiastic staff will be there with the must-have bag, a fabulous earring, and a scarf that completes any outfit.

StyledLife’s neighbors at the Galleria in Edina may not be quite as loud, but many partied in their own refined way tonight, with designer trunk shows and refreshments. As a result, Galleria was buzzing well past its usual bedtime.

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3 Responses to “Fashion’s Night Out”

  1. Becky Sturm says:

    You are SPOT ON, Ms. Kaplan.

    That afro….LOVE!

  2. Tim Creagan says:

    It sure was a fun FNO! So glad you came to hang with us at STYLEDLIFE!The fab. ladies that you are with take the stage at the Townhouse in St. Paul… maybe a group trip across the river is in store?

  3. Mary Ellen Gast says:

    Too true, Ms. Kaplan! I went to the Galleria expecting to sample a little of everything FNO had to dazzle us with. My first stop was StyledLife — but with sparkling wine, sparkling conversation, and sparkling accessories on offer, I never made it out of SL’s friendly confines. Kevin Quinn absolutely knows how to throw a party, and the entire SL team definitely knows how to follow the leader!

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