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Archive for September 8th, 2011

Fashion’s Night Out

Thursday, September 8th, 2011

Candy in my pockets; girlfriends at my side. What more could you ask for on Fashion’s Night Out? More retailers could take a cue from Kevin Quinn at StyledLife. He knows how to make a shopping party an actual party. All it takes is great music, bubbly, beauty makeovers, and a couple of drag queens greeting guests with York Peppermint Patties.

So often, stores judge the success of an event by the cash register. You can’t blame them – they are, after all, in business to make money. But Quinn has a knack for seeing the bigger picture. Make your store a fun place to be tonight, and shoppers will want to come back tomorrow. When they do, Quinn and his enthusiastic staff will be there with the must-have bag, a fabulous earring, and a scarf that completes any outfit.

StyledLife’s neighbors at the Galleria in Edina may not be quite as loud, but many partied in their own refined way tonight, with designer trunk shows and refreshments. As a result, Galleria was buzzing well past its usual bedtime.

Timberland at Calhoun Square

Thursday, September 8th, 2011

Timberland is opening at Calhoun Square – the brand’s first stand-alone store in Minnesota. The 2,000-square-foot store on the first floor of the Uptown shopping center, overlooking Hennepin Avenue, will showcase much more than those sturdy yellow work boots. Expect the full Timberland brand experience, including footwear, clothing and outdoor accessories for men, women and children. Calhoun Square general manager Ken Seifert says the store will have a “unique design seen in few locations nationally.” Timberland’s projected opening is Nov. 1.

Meanwhile, massage and bodywork clinic Euphoric Ambiance is now open on the second floor of Calhoun square specializing in deep tissue massage and offering sound therapy and heated bamboo massage.

Get Out!

Thursday, September 8th, 2011

I wish I could be six places at once tonight for Fashion’s Night Out. Twin Cities retailers, both local and national, are really in the spirit. Start at the Intelligent Nutrients’ Horst & Friends Salon, where blowouts and mini makeovers will be free from 4 to 8 p.m. Swing by Neiman Marcus to boogie down to DJ Strangelove and snack on cupcakes while you shop fall arrivals. Head over to June for the launch of new lipsticks from the Elixery and hair clips from Vintage City Classics, two Minnesota brands. Nordstrom at Mall of America is throwing a shopping party in honor of the occasion. And if you are west of the city, check out the flash mob fashion show on Water Street in Exclesior. I’ll be at the Galleria, where Mpls.St.Paul Magazine is kicking off Boutique and Beauty Week and many stores are celebrating FNO with trunk shows, free beauty treatments, refreshments, music and more. What a great excuse to be social and shop. And that’s exactly the purpose of FNO, which started three years ago in New York as a way to get reluctant shoppers back in the stores for something other than sales. Sure, it’s gotten huge and commercial and New Yorkers are already whining about traffic jams. Meanwhile, retailers large and small are coming up with ways to entertain, engage and energize fickle shoppers. It’s going to be a fun night. And sometimes, that’s enough. For the full list of Fashion’s Night Out events in the Twin Cities, click here. If you can’t make it to the stores, many retailers will have online promotions all evening, ranging from live-streamed fashion shows to music giveaways and deals.


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