Oh no! Oh Baby! Outlet in Wayzata is closing. Saturday, Aug. 27 will be the final day to shop discounted luxury goods for children.
It ends the local retailer’s 10-year presence at 743 E. Lake St. in Wayzata. Originally, the Wayzata store was a second full-price Oh Baby! boutique. But when the flagship store at Galleria nearly quadrupled its size a couple of years ago, they turned the Wayzata location into an outlet.
The concept – 50 to 75 percent of high end clothes and nursery furnishings – was a good one, but Oh Baby! Chief Financial Officer Tom Lauer says the location just didn’t get enough traffic or draw the Galleria shopper. So when the lease was up, they did not renew.
In all likelihood, we haven’t seen the last of the deals from Oh Baby! The company maintains a warehouse in Edina that could be opened for occasional sales. Stay tuned!
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