Uptown boutique Drama is taking over BluePeg’s space at 50th & France. Drama owner Courtney Smallbeck, who has defied odds and a prior move from Gaviidae Common to Lagoon Avenue, says many of her regular customers live in Edina and South Minneapolis, and appreciate both the energy of 50th, and the free parking. Drama offers trend-right fashions for both the office and a night on the town, from local and national designers – mostly priced between $60 and $110.
The move will happen in early August, after BluePeg’s planned Aug. 4 closing. I happened to walk in to BluePeg yesterday, just as owner Adam Tischler was getting set to go public with the news. He seemed genuinely broken up about it. The store had a cool, masculine look and hip merchandise for the casual guy who cares…trouble is, not enough do – especially at $100-plus for jeans or a shirt. I know my husband would sooner go naked than pay for premium brands, and while I complain that his Gap jeans are too baggy, I haven’t upgraded him. His savings are mine to spend. Especially at 50th & France, with so many great women’s boutiques. Sorry, Adam.
BluePeg’s going out of business sale starts this weekend at 4946 France Ave.