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Ali Shops Blog

Because Everyone Needs an Umbrella

June 10th, 2011
by Allison Kaplan

We should have forecasted this when shoppers flocked to FinnStyle this spring for our Swag Deal on Marimekko umbrellas. That was a just the beginning. The Minneapolis-based retailer has launched a separate website devoted to umbrellas. Nothing but umbrellas. Ella Umbrella features more than 100 styles-and growing. Shop by brand, style, color, collection or price. For a limited time, enjoy free shipping on all orders.

The idea for Ella came out of increasing umbrella sales and what FinnStyle perceived as a hole in the market. “There wasn’t a great source for someone looking to buy an umbrella online,” says marketing director Chad Trent. “There are many retailers that offer some umbrellas, but not a wide enough selection to suit everyone’s taste.”

Almost makes you wish for rain.

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