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Ali Shops Blog

Up Six Outfits 30Rock

April 29th, 2011
by Allison Kaplan

Up Six Vintage in St. Paul outfitted Elizabeth Banks’ Avery character for a scene on last night’s 30Rock – and she looked perfectly ridiculous. “The dress was so outrageous,” Up Six owner Megan McGuire says. “I had it in the store for a while and it didn’t sell.” Even at $20. McGuire posted the shoulder padded salmon/green/black color blocked ’80s dress on with a “Working Girl inspired” description, and there, it caught the eye of a 30Rock stylist. McGuire didn’t know if it would actually be on until she spotted it last night: The current plot line has Avery kidnapped by North Korea. She delivered a newscast in the frumpy dress. “It was either a commentary on how people are oppressed in North Korea and have no sense of high fashion, or an ode to anchor women at the super peak of the ’80s.” Either way, McGuire has a dress or two she’d like to put on Tina Fey for the next Liz Lemon flashback.

In the mean time, she’ll settle for an Alexis Bittar ad. The jewelry designer’s team recently purchased a gold and pink brocade ’60s dress from Up Six on for a photo shoot. It was $70. “They offered to trade jewelry, but it happened so fast,” McGuire says. Bittar’s semi-precious necklaces typically sell for $200 and up at better department stores and boutiques. “In hindsight, I should have taken the jewelry.”

Tags: 30Rock, Alexis Bittar, , UpSix Vintage

One Response to “Up Six Outfits 30Rock”

  1. Deborah says:

    This, I love!

    I’ve shopped Up6 since about 2004 and love that place.

    BTW – love you and listen on Saturdays on MyTalk1071 whenever I get a chance.

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