Sometimes I feel like I live at the mall. Scott is actually doing it. He’s living in a glass apartment at the Mall of America for one month as part of an unconventional Blue Cross campaign called Human Do.Ing to encourage healthy living. (Guess he’s not eating in the food court, or at the Nestle Toll House Cookie Cafe next door). I passed through Scott’s neighborhood Saturday on my way from Nordstrom to Macy’s. What’s funnier than watching Scott check Facebook is watching everyone else watching Scott. (The bed and bathroom are private). But if you can get past the stares, having that nice sleek space all to yourself: open kitchen, modern furnishings, exercise bike and time to focus on nothing but yourself – just steps from DSW and H&M, doesn’t sound so bad.
Tags: Blue Cross, healthy living, Huamn Doing, living at the mall, Mall of America, marketing, MOA
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