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Ali Shops Blog

Matthew Williamson for Macy’s

March 11th, 2011
by Allison Kaplan

From the Matthew Williamson for Macy's ad campaign, debuting Tuesday.

Okay, I won’t make you wait until the April issue to find out what WWD reported today (I had been sworn to secrecy in order to get the scoop early enough for the magazine deadline): Matthew Williamson will be the second in Macy’s designer capsule collection series. The line, which launches April 13 in 225 Macy’s stores, and on macys.com, will include embellished day and party dresses, printed scarves, and day-to-evening rompers priced from $50 to $150 (a few leather and suede items will be as much as $300). “The collection aims to capture the essence of the mainline brand, with a focus on effortless glamour; dynamic prints; loosely structured silhouettes and pops of strong color,” Williamson told WWD.

It’s the best sign yet that Macy’s is serious about winning back young, fashion oriented customers. British designer Kinder Aggugini was the first in the designer capsule series – his flowery, retro spring dresses are currently on the floor at select Macy’s including Southdale. Karl Lagerfeld will follow Williamson in the series, WWD reported.

Macy’s also recently launched Bar III private label contemporary apparel for women and men.

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