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Ali Shops Blog

Perks of downsizing

January 23rd, 2011
by Allison Kaplan

Zida Fashion Accessories has moved its original store across the parking lot outside Burnsville Center to a spot more visible, but about half the size. There are actually more bags hanging on the walls of the new space, without seeming cramped. The owners, friends and former flight attendants Machele Baird and Kelly Bray, have gotten savvier about merchandising, and lowering their overhead will actually allow them to take more risks. “We want to step it up,” Bray says. “Customers have been asking for more expensive (translation: higher quality) bags; we want to try some trendier pieces.” Just about everything, jewelry and handbags, at Zida is less than $50. The new store is at 14300 Buck Hill Road, Burnsville. Zida is also open at Shoppes at Arbor Lakes in Maple Grove.

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