It’s 9:30 p.m. and the malls are getting ready to close – but not Macy’s. The Rosedale Center store and select others nationwide will be open straight through 6 p.m. on Christmas Eve. Who shops Macy’s at 3 a.m.? Apparently enough insomniacs that it justified bringing this Christmas campaign back for a second year.
Tags: last minute holiday, macy's, Macy's overnight, macys christmas
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If no one purchases a thing, it’s probably still worth it for all the free media attention Macy’s gets. The live shots, the blog posts, all for what — a dozen of staffers in the store? Not a bad deal.
Perfect for last minute shopping. I have been caught needing the late night hours. Thanks Macys!