A new BCBG concept, Lola, opened at Mall of America over the weekend. It’s the first storefront for this youthful fast fashion concept. Prices are extremely reasonable: $30 for a shirt dress or sweater, some tops under $10. The boutique is more manageable than competitors like Forever 21 or H&M, and more narrowly focused on cool-girl clubby trends. I’d go back for a fitted jacket, jewelry, perhaps some layering pieces, but I was disappointed not to find more BCBG-style dresses at lower price points. Then, I’m considerably older than Lola.
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What happened to their BCBG generation line that was suppose to be for younger girls and also less expensive? They used to carry it at Macy’s but not any more.
BCBG generation is sold at Bloomingdale’s.