A new BCBG concept, Lola, opened at Mall of America over the weekend. It’s the first storefront for this youthful fast fashion concept. Prices are extremely reasonable: $30 for a shirt dress or sweater, some tops under $10. The boutique is more manageable than competitors like Forever 21 or H&M, and more narrowly focused on cool-girl clubby trends. I’d go back for a fitted jacket, jewelry, perhaps some layering pieces, but I was disappointed not to find more BCBG-style dresses at lower price points. Then, I’m considerably older than Lola.
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