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Ali Shops Blog

Red Wing reaction to New Yorker

October 10th, 2010
by Allison Kaplan

J. Crew CEO Mickey Drexler is a big fan of Red Wing Shoes - the first outside brand he brought in to what is now a substantial heritage collection. But that admiration does not extend to every style – like the ones favored by Red Wing Shoes CEO David Murphy. While interviewing Murphy for today’s St. Paul Pioneer Press article on how Minnesota brands are benefiting from the American heritage trend in fashion, I asked him about the recent New Yorker profile that detailed Drexler’s visit to Red Wing Shoes headquarters. Murphy said he showed Drexler his favorite boot, the 2156 hiker (pictured.) Drexler’s unapologetic response: “Leave that to the designers.” Nor was Drexler impressed by the World’s Biggest Boot on display at the Red Wing Shoes retail store in the company’s home town. “He wants it to be a lot more hip,” Murphy said. The New Yorker piece quoted Drexler offering to help Murphy open a store in Manhattan. Murphy says retail is not a focus for Red Wing Shoes, but the brand likely will get to New York in the next few years. And when that time does come, Murphy said he will definitely take up Drexler, widely regarded as a retail superstar, on his offer. He’s got it in print.

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One Response to “Red Wing reaction to New Yorker”

  1. Bob says:

    Why is no one mentioning that the majority of Red Wing shoes are made in China?

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