BBY boutique will pop up for the first time at Southdale Center in Edina from Sept. 15-19 offering what owner Barb Dovolis describes as trend-right women’s fashions that won’t break the bank. Think Forever 21 for moms. Theses days, the youth market has ample access to the latest trends at reasonable prices, but Dovolis – a former senior buyer for Target and Marshall Field’s – believes there’s a void in the market for adult women. So expect clothes to skew more mature, but with an average price of $28. If it works, expect BBY to pop up in other locations around town. See what’s in store.
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